How can media leverage artificial intelligence and/or machine learning to best deliver news and entertainment to customers? For example, how can we monitor different sources of information, identify themes and breaking news and develop automated summarized content? How can we automatically prepare promotions for programs that extend the viewers’ experience beyond the TV screen?
IMPRESA is the largest Media Group in Portugal, ranging from television, printed publications, various Internet properties and applications, events, new technologies, technical media, photography and content production. Through their offer of information, fiction and entertainment, IMPRESA seeks leadership, in a constant search of conquering commercial targets, to maximize their relevance in the advertising market. IMPRESA works for all audiences, so the diversity of platforms where they act guarantees them the contact with a heterogenous range of public of all the ages, sexes and social classes.